Your friendly neighbourhood designer.

Kultar Singh Ruprai Kultar Singh Ruprai

Designing with purpose01

My name is Kultar Singh Ruprai, and I’m an experienced creative design lead based in the UK.

With over 18 years in the industry, my passion is helping others communicate their message by delivering exceptional designs and frictionless user experiences across digital, print and brand.

I've always had a huge interest in being creative, psychology and innovative technology. Spanning back as far as early education, to graduating with Masters in Design and now adding value on client project's today.

With an extensive career of leading design projects I'm able to adapt and contribute value throughout a project's lifecycle, whether it's design strategy, digital, brand, marketing, social, print and more.

Great design makes a great difference.

My entire process is user-centred; from research, conceptualising, delivering and then iterating, all based on insight and feedback.

I enjoy solving complex business problems to help elevate brands, improve performance and drive engaging experiences that tell a story.

Services & Skills02

Design Consultation

Design Strategy

Research & Insight

Workshop Facilitation

Art Direction

Logo Design & Branding

Graphic Design

User Experience Design (UX)

User Interface Design (UI)

Prototyping & Testing

Conversion Rate Optimisation (CRO)

Front-end development

Tools & Software03


Adobe CC


Invision Studio


Iconjar / Iconset


Google Analytics








Microsoft Suite

Awards, Features & Proud Moments04

The FWA, AWWWARDS and CSS Awards

x5 Kentico Site of the Month Awards

x3 Drum / UK Commerce Shortlistings & Nominations

.Net Magazine Design Feature

Xheight, Creativebloq, Visual.ly Blog Features

Artwork design for Dead Prez third album release


2020 - Present

Design Lead (UX / UI)
Williams Commerce / Un.titled

2020 - 2020

Head of Design (P/T Interim)
Williams Commerce / Un.titled

2019 - 2020

Digital Design & UX Manager (UK)
Avon Cosmetics

2018 - 2019

Creative Design Lead
Avon Cosmetics

2015 - 2018

Senior Digital Designer
MMT Digital

2013 - 2015

Senior Digital Designer / Design Manager of Multi-Channel
Homebase / Home Retail Group

2011 - 2013

Senior Designer
Twist Digital

2006 - 2011

Middleweight Designer
Carphone Warehouse Online Solutions

2005 - 2006

Graphic Design / Web Developer





Outside of designing I'm a father of two, so quality family time is a must.

I enjoy travelling where possible and love nothing more than experiencing new cities and cultures. Travelling allows me to broaden my scope and outlook, which in turns adds to my inspiration and creativity.

I also enjoy helping others, actively getting involved in opportunities where I can make a difference. This includes charity work as well as mentoring others in the design field.

My other hobbies include:

Reading (topics such as philosophy, self-development, autobiographies to name a few), watching movies (bit of an enthusiast), running and lastly the odd bit of writing.

I have an active interest in digital photography where I support photographer friends at weddings / events and have achieved over 15,000+ views / 300+ downloads on my own personal travel photography. I also play the odd bit of chess.

KSRuprai - travels snaps and random