A little more about me.

Kultar Singh Ruprai Kultar Singh Ruprai

Designing with purpose

My name is Kultar Singh Ruprai, and I’m an experienced creative design lead based in the UK.

With over 18 years in the industry, my passion is helping others communicate their message by delivering exceptional designs and frictionless user experiences across digital, print and brand.

I've always had a huge interest in being creative, human psychology and innovative technology. Spanning back as far as early education, graduating with Masters in Design to now working and bring value on client project's today.

With an extensive career of leading design projects I'm able to adapt and contribute value throughout a project's lifecycle, whether it's design strategy, digital, brand, marketing, social, print and more.

Great design makes a great difference.

My entire process is user-centred; from research, conceptualising, designing, delivering, iterating; all based on insight and feedback.

I enjoy solving complex business problems to help elevate brands, improve performance and drive engaging experiences that tell a story.

Services & Skills

Design Consultation

Design Strategy

Research & Insight

Data Analysis

Workshop Facilitation

Art Direction

Logo Design & Branding

Graphic Design

User Experience Design (UX)

User Interface Design (UI)

Prototyping & Testing

Conversion Rate Optimisation (CRO)

Front-end development


Tools & Software



Adobe CC


Invision Studio


Iconjar / Iconset


Google Analytics








Microsoft Suite

Google Suite

Awards & Proud Moments

The FWA, AWWWARDS and CSS awards

x5 Kentico Site of the Month awards

x3 Drum / UK Commerce shortlistings & nominations

.Net Magazine design feature

Xheight, Creativebloq, Visual.ly & Creative Boom blog features

Artwork design for Dead Prez third album release

Talks & podcasts features

Breaking barriers between designers & developers
IM Tech Meetup

The art of UX & mentoring
Pixelated Perfect

Planning your ecommerce roadmap for 2024
Panel discussion part of Leicester Business Festival

Past Clients

Art UK
Boutinot Wines
Carphone Warehouse
Centaur Media
Compare The Market
Coventry University
Charles Bentley
Coventry University
Dead Prez
Dhol Enforcement Agency
eCars 24/7
Fine Foods Specialist
Hansom Taxis
Hodder Education
Johnstones Paint

Kew Gardens
Key Retirement
Kikli Roadshow
La Coqueta
Memsaab Leicester
My Family Pets
Network Rail
Overland Shoes
Rising Stars
Sarsens Group
Sherwood Global
Sovereign Housing
Target Darts
The British Museum
The National Gallery
Travis Perkins
University of Law
Wiltshire Farm Foods


2020 - Present: Design Lead (UX / UI)
Williams Commerce / Un.titled

2020 - 2020: Head of Design (PT / Interim)
Williams Commerce / Un.titled

2019 - 2020: Digital Design & UX Manager (UK)
Avon Cosmetics

2018 - 2019: Creative Design Lead
Avon Cosmetics

2015 - 2018: Senior Digital Designer
MMT Digital

2013 - 2015: Senior Digital Designer / Design Manager of Multi-Channel
Homebase / Home Retail Group

2011 - 2013: Senior Digital Designer
Twist Digital

2006 - 2011: Middleweight Designer
Carphone Warehouse Online Solutions

2005 - 2006: Graphic Designer / Web Developer



Outside of designing I'm a father of two, so quality family time is a must.

I enjoy travelling where possible and love nothing more than experiencing new cities and cultures. Travelling allows me to broaden my scope and outlook, which in turns adds to my inspiration and creativity.

I also enjoy helping others, actively getting involved in opportunities where I can make a difference. This includes charity work as well as mentoring others in the design field.

My other hobbies include:

Reading (topics such as philosophy, self-development, autobiographies to name a few), watching movies (bit of an enthusiast), running and lastly the odd bit of writing.

I have an active interest in digital photography where I support local photographers at weddings, events and have achieved over 400,000+ views / 3000+ downloads on my own personal photography. I also play the odd bit of chess and am a dab hand at the ol' Rubiks Cube.

KSRuprai - travels snaps and random