SAM Global

Creating a fresh, bold new brand and website for the global artist management agency previously known as Sherwood PR.

Lady in denim jacket, cup of coffee in one hand and other working on laptop

The Challenge

Sherwood PR, a PR and global artist management agency, sought a fresh new brand identity to reflect their evolution into SAM Global. They needed a striking visual identity that captured their new direction and ambitions.

The brief was simple: to craft a bold, fresh, and impactful visual identity that spans across a logo, email signature and website.

Client

SAM Global

Date

2023

My Role

Brand Strategy
Design Consultation
Logo Design
Web Design

A unique challenge here was transitioning from Sherwood PR to SAM Global (standing for Sherwood Artist Management) that all needed to be versatile enough to adapt seamlessly across various bold colours whilst maintaining consistency.