The Cart

Creating a fresh, bold new brand a for a newly established food van specialising in Indian street food.

Hot and steamy tandoori chicken bring dropped into metal tray off skewers

The Challenge

Create a bold, vibrant and responsive brand that adapted across digitally and physically platforms to represent a modern take on traditional indian street food.

It had to be authentic, true to traditional but also be modern with a contemporary style to stand out in food markets.

Client

The Cart

Date

2022

My Role

  • Design Consultation
  • Logo Design
  • Print & Stationary Design
  • Social Media Posts

A key requirement was incorporating the ‘rehdi’ into the logo: a traditional indian style cart used by street vendors, maintaining cultural authenticity and recognition in a modern aesthetic.

Logo Design

Logo variations for The Cart
Logo variations for The Cart
Logo variations for The Cart
Logo variations for The Cart
Side view of The Cart van in orange with branding onside
Menu Board concept for The Cart
Menu Board concept for The Cart
The Cart social media posts
The Cart social media posts
The Cart social media posts

Next Project:

Vodafone